What the heck is integrated marketing?
Gone are the days when good marketing involved only a recognisable logo, a catchy slogan and a TV, radio or print campaign. There’s no doubt the digital world has created…
£2m: Superhero comics that sell for the most online, study reveals
A few weeks ago, it was reported that a single page from a rare Superman comic sold for an incredible $3.36 million (£2.45 million). It therefore comes as no surprise…
Let’s face it, our industry needs to work on its sex appeal
The cleaning industry is facing a recruitment crisis. Dominic Ponniah, CEO of London-based Cleanology (pictured) says we need to think less Mike Myers, and more Idris Elba. Sex appeal will…
Vauxhall accelerates its move to full electrification
From 2022, Combo Life and Vivaro Life ranges are fully-electric Up to £3,000 reduction across all Combo-e Life and Vivaro-e Life Combi versions All-new Combo-e Life now starts from £29,610…
Do You Need a Degree to Run a Business?
One of the questions commonly brought up by aspiring entrepreneurs and business managers is whether a degree is a strict requirement for leadership. Answers can vary a lot depending on…