PPRO announces European-wide shopping rankings, with Hungary first in the region at 11% local growth
Despite the news that the UK retail sector continues to struggle, European cross-border shopping figures show consumer confidence in purchasing goods and products internationally has grown.
Figures from PPRO and Edgar Dunn & Company show a 90% growth in 2018 in this year’s annual Payment Almanac. Within Europe, Hungary came out on top with 11% growth from 2017 to 2018, among local consumers shopping cross-border.
The country is closely followed by Denmark and Sweden which both boast a 9% growth year-on-year, while the UK continues to struggle to embrace cross-border shopping. However, Britain lags behind with just 6% growth. These findings reveal a number of unexpected markets rising to the fore more than ever before, demonstrating increasing willingness from consumers to shop further afield to get the goods they desire, driving e-commerce growth across Europe.