The way that marketing is being approached has been evolving for years, the coronavirus pandemic being a big part of this new method. With increased competition for consumer attention, the use of technology is more important than ever. Keep reading for some tips on how to use technology to enhance your marketing campaign.
Video content
Creating and promoting original video content is a highly effective form of digital advertising, as it is far less time consuming than more traditional methods – for both the creator and the consumer.
Often, people won’t have the time or energy to read through a data heavy post, but people will make time to watch a short video, especially if it offers something of value to them. In fact, 86% of marketers working with video content reported a positive ROI on video marketing methods.
One of the key components in creating engaging video content is to make it interesting and relatable to the user. You can do this by producing a video that tells a powerful story. Like with any basic storytelling, hook people in with a story, and then guide them through the details at a later point once they’re already attached.
Tying into this, make sure your video content is fun and entertaining. If you want to stand out from the crowd, this is vital. The last thing you want is to be forgettable, so make content that is enjoyable!
Marketing automation tools
In order to create and maintain leads, you need to be able to keep on top of them. This is where automation tools come in handy. With so much to do when you’re running a marketing campaign, this takes the weight off your shoulders a little bit and allows you to focus on things that matter most – customers.
Having automated systems for getting leads, contacts, and then marketing to them consistently, is vital when it comes to bringing in revenue and building customer and brand loyalty.
There are a wide range of tools available that will improve your approach to marketing, so have a look around and find one that suits your company’s needs.
Target your marketing to current customers
People often miss a trick with this one. By making use of systems to remarket to current and active customers, you’ll find it easy to create an organisation that enables steady retention rates, and helps you to upsell additional services to those already interested in your brand.
The majority of companies focus on advertising themselves to new customers, missing the opportunity to increase the spending of existing customers.
By having something like a customer community you’ll be encouraging customers to keep engaged with your brand and other customers on a regular basis. Essentially, this means that customers will work together to maximise the amount of value they receive from your business, and you’ll be working with your colleagues to do the same.
Final thoughts
In summary, digital marketing is the way forward when it comes to building effective marketing campaigns. By taking advantage of opportunities your current customers present you with, you’ll be able to increase revenue, and guarantee a consistent return on investment.