NON-ALCOHOLIC BEER SALES SPIKE BY A STAGGERING +427% FOR FREESTAR DURING DRY JANUARY

During the first week of Dry January, non-alcoholic beer brand, Freestar, announced an incredible +427% YOY sales increase on their website vs the same period last year.  

Dry January is a key sales period for the no and low category, with 1 in 5 adults (19%) reportedly participating in the no drinking month last year1. Amongst these participants, non-alcoholic beer was the drink of choice, with a third (33%) planning to purchase it in January2. 

Freestar recently secured distribution in 300 Tesco stores nationwide, with the UK’s largest supermarket chain3 currently offering a 40% discount on their alcohol-free lager bottles. For the entirety of January, Tesco Clubcard members can purchase the beer for just £1, with the supermarket usually retailing the product at £1.75. This exceptional saving is proving fruitful for the brand as it secures more customers for the brand. 

Felix von Hurter, co-founder at Freestar, commented: “At Freestar, we have created the perfect alcohol-free beers for beer lovers, offering delicious beers that mimic the taste of alcohol with great complexity and texture, and we are delighted to have secured such a significant sales increase during what is a key period for us.

“With increased demand for non-alcoholic beer during Dry January, we hope this sales boost enables us to recruit new drinkers to the category and produce lifetime value to generate repeat purchases in the future.” 

In addition to Tesco, the drink can be purchased online through https://freestar.co/, as well as online on Ocado and Amazon, and in-store at Sainsbury’s.