Launched today, Data Means Business is the updated second edition of their bestselling book from data strategy experts Jason Foster and Barry Green.
In an increasingly digital business landscape, many leaders are aware of the benefits a successful data strategy could bring to their organisations, yet too many continue to fall into the trap of embarking on projects simply because they’ve heard ‘data is the new oil’ or have a fear of missing out.
Jason and Barry explore what we even mean by data and the role of diversity in data and AI, especially in the current digital landscape.
They also explore the role of the modern CDO in create successful data strategies in businesses, with a clear breakdown of the 6 pillar of data strategy.
The book also explores how, with a successful data strategy, businesses can secure stakeholder buy-in and other benefits across the whole of the business.
Jason Foster is a best in class data strategist, host of the ‘Hub and Spoken’ podcast, author of ‘Data Means Business’ and Founder & CEO at Cynozure. Jason was featured in the DataIQ 100 Most Influential People in Data for five years from 2020 to 2024 and was named Entrepreneur of the Year in 2023 as part of the Great British Entrepreneur Awards.
Barry Green is a future thinking transformation leader who is passionate about using data, AI and technology to drive digital efficiencies in both our business and personal lives. He has undertaken a number of CDO roles with a strong belief that resilience, cognitive diversity and people are the keys to successful change and transformation.
Published: 25th March 2025
ISBN: 9781781339152
Price: £19.99