ADAM THOMAS CELEBRATES BRITS DURING THEIR MORNING MARATHON AFTER IT’S REVEALED A THIRD OF PEOPLE ACHIEVE 13 DAILY TASKS BEFORE IT’S EVEN 9AM

ADAM THOMAS CELEBRATES BRITS DURING THEIR MORNING MARATHON AFTER IT’S REVEALED A THIRD OF PEOPLE ACHIEVE 13 DAILY TASKS BEFORE IT’S EVEN 9AM 

• Research reveals 35% of Brits complete an average of 13 achievements before crossing the finish line of their own morning marathons around 9am
• However, only just over a third (35%) of Brits are celebrating these little daily wins
• Emmi CAFFÈ LATTE has appointed Adam Thomas to the role of ‘Head Daymaker’, to reward Londoners as they survive the commute and head to their office doors
• More stunts and surprises are expected from the iced coffee brand as they continue with their campaign to make people’s days throughout the summer

20^th June 2024, London, UK: Research reveals over one in three (35%) Brits achieve on average 13 tasks before 9am, so leading iced coffee brand, Emmi CAFFÈ LATTE, has enlisted the help of TV’s Adam Thomas to surprise and delight the public and encourage them to celebrate as they cross the finish line of their own ‘morning marathon’.

With 34% of Brits admitting they rarely celebrate themselves, Emmi CAFFÈ LATTE employed the help of TV’s sunniest personality and proud family man, Adam Thomas, to impart his good vibes upon them. Equipped with a finish line, complete with confetti cannons, medals, flowers, free iced coffee, a dedicated busker and a crowd of supporters, Adam delighted shocked Brits going about their morning tasks as they completed some of the things Brits struggle with most – surviving their commute (12%) and getting to work on time (20%).

Given that 36% of Brits say they need a pick-me-up most before 9:05am, Adam was out early doors, as people went about their own morning marathon. Appearing at Bank station in London, he turned commuter’s frowns upside down, after research revealed 26% of Brits struggle to crack a smile in the morning. 

Adam Thomas, Head Daymaker for Emmi CAFFÈ LATTE, says: “Our research shows that more than a third (36%) of Brits say they need a pick-me-up most before 9:05am, which is why I’m delighted I was able to give them exactly that! I see myself as a positive, family man and often share content on my social channels to make people smile, so making someone else’s day is the ultimate pick-me-up and I can’t think of a better way to put a smile on someone’s face than with their very own marathon-worthy finish line.”

Outside of surviving the commute and getting to the office on time, research reveals Brits also consider several unusual accomplishments as daily little wins. Over one in five (21%) think it’s an achievement when they remember to put the bins out and 14% struggle to find matching socks. And, in contrast to Brits usual tendency to talk about the weather, 13% are happy when they’ve got through the morning without making small talk. 

Georgia Lightbody, Brand Manager at Emmi CAFFÈ LATTE , says: “Our data reveals that 31% say getting out of bed on time is their biggest challenge – which is why we wanted to provide Brits with a much-needed pick-me-up in the AM. We’re all about encouraging people to grab life by the latte, which means celebrating every little win, whether it’s surviving the commute or making it out the house on time! 

“We are a nation of coffee-lovers and our research supports this fact. Our data shows that 37% of Brits’ ultimate way to reward an everyday little win is with caffeine (37%). Which is why we wanted to give them their daily dose of caffeine in the ultimate format – an iced coffee and a personalised procession of celebrations.”

Emmi CAFFÈ LATTE is crowning this season the summer of rewards as they plan a series of serotonin-boosting stunts as they tour the country celebrating people’s little wins.

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For more information, please contact the Emmi CAFFÈ LATTE press office at Emmi@ready10.media or call 020 3897 0333.

Notes to Editors: 

• All data related to consumer research conducted conducted between 24th May 2024 and 28th May 2024, comprising of a nationally representative sample of 2,000 UK adults.    

About Emmi CAFFÈ LATTE:

Emmi CAFFÈ LATTE ready-to-drink iced coffee brand uses only the finest barista quality ingredients. All products are made with Rainforest Alliance Certified coffee beans and fresh milk and do not contain any stabilisers, thickeners, preservatives, colours or artificial flavours.

Emmi CAFFÈ LATTE’s range of ready-to-drink iced coffees are available from major UK supermarkets including Tesco, Asda, Waitrose, Sainsbury’s, Morrison’s, Ocado and more.

The Emmi CAFFÈ LATTE portfolio covers;

• Emmi CAFFÈ LATTE Cappuccino 230ml
• Emmi CAFFÈ LATTE Cappuccino 370ml
• Emmi CAFFÈ LATTE Skinny 230ml – no added sugar
• Emmi CAFFÈ LATTE Skinny 370ml – no added sugar
• Emmi CAFFÈ LATTE Caramel 230ml
• Emmi CAFFÈ LATTE Caramel 370ml
• Emmi CAFFÈ LATTE Hazelnut Brownie 230ml
• Emmi CAFFÈ LATTE Protein 230ml
• Emmi CAFFÈ LATTE Protein 370ml
• Emmi CAFFÈ LATTE Cappuccino 350ml (re-sealable bottle)
• Emmi CAFFÈ LATTE Cappuccino 650ml (re-sealable bottle)
• Emmi CAFFÈ LATTE Caramel 350ml (re-sealable bottle)
• Emmi CAFFÈ LATTE Skinny 650ml (re-sealable bottle)

For more information visit www.emmi-caffelatte.com