LiveRamp Extends IdentityLink™ to B2B Marketers
Identity resolution with company-level intelligence empowers B2B marketers to tap into the value of company- and people-based marketing LONDON, March 7, 2019 – LiveRamp® (NYSE: RAMP), the identity platform powering…
Internet killed the TV star? Far from it…
By Richard Foster, UK managing director, LiveRamp The rise of on-demand streaming services has completely disrupted the television industry and the way in which content is consumed. Platforms like Netflix,…
The internet vs marketing… are marketers playing a losing game?
Richard Foster, UK managing director, LiveRamp The rapid pace at which the internet has developed over the years has meant that the marketing industry is often struggling to keep up.…
Why Identity Resolution – Why Does it Matter to Every Marketer?
Richard Foster, UK managing director, LiveRamp Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the epicentre of a successful…