Innovation in real estate inspires ESCP Business School to publish the 1st annual Property Tech barometer
Thanks to the work of Professor Jaime P. Luque and the support of the Principality of Monaco, ESCP Business School publishes the first annual barometer of trends in the world…
Men are less likely to buy a product with a female mascot or brand name
Men devalue brands that use female names or mascots and are less likely to buy their products, finds new research from NEOMA Business School. Nathalie Spielmann, Associate Professor of Marketing,…
New ‘Chess & Corporate Strategy’ programme launched by MIP Politecnico di Milano
Due to the incredible success of the Netflix series ‘The Queen’s Gambit’, the game of chess has surged in popularity again recently, and MIP Politecnico di Milano is a business…