City breaks are trending in 2024 – research uncovers the top 10 cities for free attractions

Research by travel money provider, John Lewis Finance has revealed the best European cities for free attractions. 

John Lewis Finance analysed thousands of the top-rated free TripAdvisor attractions all throughout Europe, highlighting that there are ways you can make travelling a bit more affordable, even during peak travel periods.  

The best cities in Europe for free attractions  

The research found that Assisi in Italy boasts the highest number of top-rated free attractions per capita, with 21 options to explore across an area with a population of just under 28,000 people. Following closely are Dubrovnik, Croatia, with 27 attractions and Chania, Greece, with 21.   

1. Assisi, Italy   

Known as one of the best-preserved mediaeval towns in the world, Assisi is an ideal city break destination. According to the research, top-rated free attractions include the Historic Centre, home to the captivating Basilica of St. Francis, built in 1228.  

Located just a short distance from Assisi, don’t miss the opportunity to explore the Church of San Damiano, designated as a UNESCO World Heritage Site since 2000. Admission to this historic site is free, inviting visitors to explore its rich heritage and significance. 

2. Dubrovnik, Croatia    

Surrounded by crystal blue water, this Croatian town is one of the most popular destinations on the Mediterranean Sea.  According to the research, one of the standout free attractions here is The Funky Wheels Tour. The tour has gained popularity among visitors who rave about its truly unparalleled experience—exploring the city alongside locals. This guided tour takes you to places you might not discover on your own, all while cruising in style aboard an iconic vintage car.  

3. Chania, Greece 

Mostly known for being an attractive beach spot, Chania is a surprisingly good choice for a city break as well.  Amongst the research, one of the top-rated free attractions was found to be the Greek National Football Museum.  Despite its modest size, the museum offers an impressive collection of memorabilia, artefacts, and an array of shirts, taking you through the rich history of Greek football.  

The top ten European city breaks with the highest number of free attractions per capita:   

Matt Richardson at John Lewis Finance said: “City breaks are one of the most popular types of breaks for holidaymakers in 2024, but with budgets tight, we have uncovered the cities where having fun doesn’t have to be that costly.  

“While the attractions themselves are free, when it comes to exploring a city abroad, it’s advisable to always carry local currency.  Whether to support local businesses and vendors near the attractions, or to get around with public transport, having some local currency will give you that piece of mind for a seamless travel experience.”