Contentsquare celebrates record year of growth

London-based digital experience analytics brand continues global momentum, growing 200% 

After raising over £91.5 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare is celebrating record results for its 2019 full year of business.

Contentsquare’s international sales grew at a brisk pace in 2019, with a strong adoption across the United Kingdom, and France, Germany, Italy, Spain, the Nordics and the US. The company, which has a dedicated London base, is growing faster than expected in Asia, particularly in Japan, and Contentsquare is investing across the region in Australia, Singapore and China.

Contentsquare doubled its staff in the last year, growing the team from 300 to 600 globally, with 68 employees based in the UK’s London headquarters. The company plans to fill 200 positions this year, across its seven 7 offices in London, Paris, Munich, New York, San Francisco, Tel Aviv and Tokyo.

Duncan Keene, UK MD, commented: “These results demonstrate another good year for our company. The team’s continued hard work, professionalism and passion for what they do blended with our ethos of providing quick and actionable insights for ecommerce brands UK-wide that has driven our continued success. Our customer base is a loyal and long-standing one thanks to us exceeding their expectations and maintaining our reputation for delivering high quality service to each and every one of them individually.

Having already doubled in size and creating 50 new jobs in London over the past three years, we relocated to a bigger office to encompass our growing UK team in 2019. Our team is continuing to expand so our aim for 2020 is to boost our London office with the creation of even more jobs over the next 12 months, to service our growing client base.”

With a mission to empower brands to create better web, mobile, and app experiences, Contentsquare grew annual recurring revenue nearly 200% during 2019. New and expanded clients include industry leaders across sectors such as Crocs, Deichmann, Eurostar, Pizza Hut, RBS, T-Mobile, TomTom, Toyota, Unilever, and many others.

Contentsquare analyses more than 9 trillion consumer interactions each day to provide its more than 600 enterprise clients worldwide with benchmarks and recommendations. In 2019, more than 200 new customers joined the Contentsquare community and total usage of the platform increased nearly 300%.

“The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way,” said Contentsquare CEO, Jonathan Cherki. “Our company had tremendous global growth this year including revenue, clients, geographic reach, employees, partnerships and product Customer feedback makes it clear we have the right strategy executed by the right people so we look forward to a bright 2020.”

To keep up with the needs of its clients, the company is constantly innovating and adding new modules to the platform. With 170 people in R&D and Product, Contentsquare is built to provide instant insights that go beyond what traditional “clickstream” analytics can show. A major new version of the platform debuted in 2019, integrating capabilities from its acquisitions such as Session Replay and featuring innovations such as Revenue Opportunities which estimates the financial impact of recommended modifications. The company also introduced the industry’s first turnkey holistic online experience score, the Digital Happiness Index.

When it comes to data privacy and security, Contentsquare continues to put its clients and their end users first, obtaining ISO 27001 certification with SOC 2 compliance completing in 2020. The company is also fully compliant with applicable data privacy laws such as EU GDPR and California CCPA.

Partnership development is a key ingredient of Contentsquare’s strategy. The company has released technology integrations with more than 100 software technologies, including analytics solutions like Google and Adobe; testing and personalization platforms like Dynamic Yield, Monetate, Optimizely, Kameleoon, and Maxymiser; voice of customer platforms like Medallia, Usabilla, ForeSee and OpinionLab.

Contentsquare also announced in 2019 a business and technology integration with Salesforce Commerce Cloud. These seamless ecosystem integrations allow clients to leverage the power of Contentsquare data and insights to enhance the value of their commerce and marketing solutions. The company has also developed strategic partnerships with consultants and digital marketing solutions providers around the world, including BCG, Capgemini/Lyons, DBi by Havas, iProspect, Merkle, WPP/wunderman and many others across Europe, the United States, South America, the Middle East and Asia.

In addition to being recognised by Global research firm Gartner as a leader in the Customer Experience Digital Analytics field, Contentsquare CEO, Jonathan Cherki is participating in this year’s Davos World Economic Forum.

“Our ambition remains unchanged: empower brands to deliver better digital experiences. We are creating an intelligent brain inside the cloud that, thanks to our amazing clients, is improving the digital products and services that we all depend on every day. Our team constantly goes beyond traditional limits to achieve this vision. The results obtained over the last 12 months just strengthen our ambition to put the power of Contentsquare in the hands of every digital professional,” said Cherki.