HEALTH AND FITNESS STARTUP LAUNCHES HOLISTIC WELLBEING SERVICE

Online fitness and wellbeing service, Work That, has launched a holistic approach to health, fitness and wellbeing with the introduction of two new programmes. 

Originally founded by Jessica Redman in February 2020, in a bid to make personal coaching more accessible and cost effective particularly during the coronavirus pandemic, Work That has now expanded its team to offer advice beyond personal fitness training. 

Retaining its initial offering of 1-2-1 personal training sessions for participants on a global scale, Work That clients are now able to enroll in two new programmes designed to create and develop healthy habits and routines that go beyond aesthetics.

The Bespoke Personal Training Programme, a combination of fitness, nutrition and pilates sessions and weekly support catch-ups, and the Lifestyle Reset Programme, a comprehensive package including fitness, nutrition, ergonomics, live HiiT classes and monthly support, will both be offered on a virtual basis with bulk sessions and monthly packages available. 

Commenting on Work That’s expansion, CEO and founder Jessica Redman, said: “Our aim at Work That is to bring back nature’s way and integrate it into our fitness and health routines as much as possible.

“We aim to develop functional, pain-free bodies and develop confidence within our clients, not critique their bodies and focus solely on aesthetic gains.”

As a result of expanding its offering, Work That has welcomed three new members to its team to join founder and head coach Jessica Redman. Rachel Seguna joins Work That as personal trainer, gym instructor and zumba dancer, with Delwyn Wussah joining as pilates and stretch specialist. The new team also includes culinary nutritional advisor Hannah Lendon to advise on tailored nutrition programmes. 

Alongside the benefits of physical fitness, Work That has a stance on critiquing the negative body image promoted in the fitness industry and focuses on building confidence when it comes to exercise and health. Weekly weigh-ins, calorie counting and pushing bodies to painful extremes are off the agenda in favour of allowing clients to feel good from within, rather than attending sessions due to feeling the pressure of aesthetics. 

Jessica added: “We know that fitness and the ‘perfect body’ is something that’s a hot topic around the summer, but it’s so important for people to realise how unhealthy the fitness industry can actually be when it comes to promoting what we should and shouldn’t look like.

“We want our clients to learn and understand their own body whilst also finding a sustainable healthy routine and to understand what it means to be kind to yourself. That means saying goodbye to beauty standards, unhealthy fitness programmes and to stop comparing yourself to others.”

Based in London, Work That offers a holistic approach to health, fitness and wellbeing for clients on a global scale. Founded by Jessica Redman in 2020, Work That has appeared in Daily Mail and The Sun.

For more information on Work That, visit https://www.workthat.co.uk