LACOSTE ET ASAP NAST INTRODUCE THE L001

LACOSTE ET ASAP NAST INTRODUCE THE L001

Revealed by the renowned connoisseur of both the streetwear and fashion scenes, rapper and Lacoste fan A$AP Nast radiates in this latest Lacoste footwear campaign, his interpretation of elegance. Tattooed on his chest or embossed on his sneakers, the performer «always carries the spirit of the crocodile.»

The L001 takes Lacoste’s rich tennis heritage and twists it into a new and utterly modern shoe; an instant classic. As the naming suggests – this is a totally new sneaker, registered by Lacoste as the first of its kind, a dynamic style with reinvention at its heart. The sneaker’s key details are taken from treasures in the Lacoste archive; the René, the first ever shoe created by René Lacoste, and a vintage racket from 1980s. The retro shape and mood of the René informs the spirit of the newL001, while kinetic lines running along the racket’s handle are directly transferred into an angular triangular design on the sneaker’s upper.

The sneaker is elegantly sporty; it speaks to a visually-literate generation who have a keen understanding of references, and whose passion for great design will not be limited to the traditional categories of menswear and womenswear. Such an ethos has always been key to Lacoste’s ethos, as exemplified by the now iconic polo-shirt, adored by a broad range of individuals. This all new shoe pays tribute to the iconic details and recognisable motifs of classic sportswear; the clean stripes and the subtle use of primaries brights and classic hues; timeless white, court green, rich navy, light mahogany, plum, saffron, classic red and mint.

The L001 is available NOW at Footlocker.co.uk. £89.99