A new British brand, blossom & beau, has officially launched, with its e-commerce site now live featuring the brand’s inaugural product, a natural deodorant designed specifically for tween and teen girls.
Dazzling Diva is 98.71% natural, made with carefully selected ingredients that are kind and gentle on young skin, while imparting a lovely scent that keeps tween and teen girls feeling confident all day long.
blossom & beau’s Dazzling Diva Palma Violet Peony deodorant is vegan-friendly, cruelty-free, paraben-free, aluminium-free, free from drying alcohols and forever chemicals (PFAs), quick-drying, and boasts an effective, non-sticky formula in an easy-to-use roll-on.
The made-in-UK deodorant is also designed to be as sustainable as possible, made with plant-based, natural-derived ingredients, and packaged in recycled plastic. As a sustainable brand, blossom & beau is proud to work with as many local suppliers as possible within a 10-mile radius of their headquarters in the Wiltshire town of Warminster, just a short distance away from the vibrant cities of Bath and Bristol.
A parent-founded brand
blossom & beau was founded by Wiltshire mum of five and dedicated NHS paramedic, Amanda Johnson, following her own search for a natural, kid-friendly deodorant for her then seven-year-old daughter, Chloe.
The idea for the brand took shape nearly three years ago, when Amanda noticed a strong smell of sweaty armpits during school pick-up. Following a gentle conversation, the duo headed to their local pharmacist and then to a leading supermarket to find a suitable deodorant, but instead found bottles and sprays filled with chemicals and skin-irritating ingredients. None were tailored to young girls navigating a time of change in their lives. It was a light-bulb moment for Amanda.
“Every option on the high street was designed for adults, with scents and packaging that didn’t fit my daughter’s world,” Amanda explains. “Reluctantly, we left with a standard adult roll-on, but it felt more like a compromise than a solution.”
Amanda took her search online, but found the options were either costly or not quite right for young girls.
“I couldn’t help but wonder: why should parents have to choose between products that don’t fit and ones that break the bank?”
A new natural deodorant brand just for girls
Determined to create something better, Amanda began working with highly regarded UK-based formulators to develop a deodorant that was not only natural and effective but also thoughtfully created with young girls in mind, from its gentle formulation to its uplifting scent and age-appropriate branding. After extensive research, testing, and refinement, Dazzling Diva was born.
Amanda explains: “I wanted to produce a deodorant that was safe for girls as young as seven, when early puberty can start, one that was non-sticky, quick drying, as natural as possible, and gentle on delicate skin. It also had to smell amazing and not be plain and boring.
“At a time when so much feels new and uncertain, Dazzling Diva offers a small but meaningful way for girls to feel fresh, supported, and empowered every day.”
After nearly three years of development, testing, and refinement, Dazzling Diva is now available for purchase online, offering parents an affordable, natural alternative specifically designed for young girls. Dazzling Diva is priced at £7.95.
Trade and retail enquiries are welcome.