This April, women around the world will be able to wave goodbye to fast-fashion, restrictive clothing and unflattering maternity wear with the launch of a new sustainable fashion brand, Hannah Sophia.
Inspired by her own journey of womanhood, Founder, Hannah-Sophia Jarvis, is providing a smart, sustainable alternative to fast-fashion with her inaugural range of four-way dresses.
Each item’s stand out feature is that it evolves with a woman’s body, no matter what size, age or stage of life she is in. Equally suited for business and fun, the range also eliminates the need for short-lived maternity or nursing wear, with these life-events built into the design.
Hannah-Sophia, who is mum to two young girls, worked in corporate advertising for many years and struggled to find long-lasting, ethically conscious clothes she could continue wearing during her pregnancies, to make her feel both confident and comfortable and would be wearable again afterwards.
It was five months into her second pregnancy while commuting into London, attending corporate meetings, and juggling motherhood and an impending arrival, that a new clothing line for professional women, who want to both feel good and look great in all phases of womanhood, without the harmful effects of fast-fashion, was born.
Hannah-Sophia explains, “I’m passionate about creating clothing that adapts to a woman’s body throughout her life and is both practical for motherhood but still gives her the confidence to walk into a room and own it, no matter what phase she is in.
“I really struggled to find anything suitable in both my pregnancies that was long-lasting, made sustainably and that I felt good in, and my clothes from before I was pregnant just didn’t adapt well enough, but I still loved them and wanted to wear them!”
The forward-thinking fashion house with an eco-conscious heart specialises in creating luxury timeless pieces that are sustainably sourced and carefully hand-crafted in the UK.
The inaugural range features a four-way dress in a selection of classic colours and lengths. One side is a block colour, which can be dressed up or down for any meeting or event, with the reverse printed with an eye-catching yet classic pattern for a totally different look. For expectant and new mums, this is also designed to disguise a multitude of newborn and baby spills and accidents.
From an everyday stylish item to be dressed up or down, throughout pregnancy, nursing and beyond, the dresses will help women retain their style, personality and individuality, even if their body is changing.
Hannah-Sophia continues: All products are hand-crafted and ethically made in the UK, with trans-seasonal sustainable fabric that is designed to last. They also come with a beautiful preservation box, so they can be handed down to the next generation and become part of a family’s legacy. Prices start from £97.
Hannah Sophia is available online now, April 2020. To find out more or to shop, visit: www.hannahsophiaengland.com