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Why is no one clicking on my Google Ads?

If a business is not achieving click-throughs on its Google Ads, the campaign shouldn’t be written off as ineffective. A few simple tweaks could have it going from thwarted to…

Hootsuite partners with BYP Network to enhance mentorship and career opportunities for black professionals

Through the launch of a mentorship programme, Hootsuite employees will shed light on their lived and sector experience to support BYP Network members’ career development Hootsuite, the global leader in…

Online Sales Tax Could Be An ‘Opportunity’ For UK Ecommerce Entrepreneurs

The majority (85%) of small brands believe an online sales tax would damage the UK’s flourishing ecommerce entrepreneurism according to new research, but experts say the levy ‘doesn’t have to…

5 steps for securing and preserving business capital

When you open a business, it is your capital that is going to keep it expanding and flourishing. No one likes to think that money makes the world go round,…

Research finds automakers are struggling to make electric vehicles more sustainable

Independent research into electric vehicle (EV) development has found that most automotive companies are more focused on improving electric car range and reducing costs than improving the vehicles’ carbon footprint,…