What the heck is integrated marketing?
Gone are the days when good marketing involved only a recognisable logo, a catchy slogan and a TV, radio or print campaign. There’s no doubt the digital world has created…
Let’s face it, our industry needs to work on its sex appeal
The cleaning industry is facing a recruitment crisis. Dominic Ponniah, CEO of London-based Cleanology (pictured) says we need to think less Mike Myers, and more Idris Elba. Sex appeal will…
Do You Need a Degree to Run a Business?
One of the questions commonly brought up by aspiring entrepreneurs and business managers is whether a degree is a strict requirement for leadership. Answers can vary a lot depending on…
New Citroën C5 X: open for orders now in the UK
Citroën UK opens order books for new flagship – New C5 X. New Citroën C5 X introduces a bold crossover design, combining the modernity and appeal of an SUV, the…
New Volkswagen Crafter welfare conversion supports workers on the go
Recognised partner Clarks Vehicle Conversions has developed new welfare Crafter Converted Volkswagen Crafter will support mobile workforces Seven-seat van achieved N1 type approval, providing almost £2,000 savings for customers Volkswagen…