Men are less likely to buy a product with a female mascot or brand name
Men devalue brands that use female names or mascots and are less likely to buy their products, finds new research from NEOMA Business School. Nathalie Spielmann, Associate Professor of Marketing,…
New ‘Chess & Corporate Strategy’ programme launched by MIP Politecnico di Milano
Due to the incredible success of the Netflix series ‘The Queen’s Gambit’, the game of chess has surged in popularity again recently, and MIP Politecnico di Milano is a business…
Public sector set to permanently adopt flexible working, study finds
The UK’s public sector has grown accustomed to flexible working and will continue to adopt it post-pandemic, according to research by expense and travel management expert, SAP Concur. The survey,…
New cashback service is ‘no gamble’ says e-wallet firm
E-wallet specialist STICPAY is launching a cashback service for its gaming and gambling customers worldwide in early May. The new service enables users to receive a percentage of money they…
Isle of Harris Distillery and MISA Imports Announces Distribution Partnership
Isle of Harris Distillery and MISA Imports Announce Partnership Isle of Harris Distillery, a boutique distillery founded in 2015 on the Isle of Harris, situated in the Outer Hebrides off…