Why Identity Resolution – Why Does it Matter to Every Marketer?
Richard Foster, UK managing director, LiveRamp Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the epicentre of a successful…
Google and Omnia team up for omnichannel webinar
Leading automation software provider, Omnia Retail, is partnering with Google to host a joint webinar aimed at helping retailers succeed at online pricing and marketing. The 45-minute webinar will take…
Pressure of festive giving leaves Londoners in financial trouble
Pressure of festive giving leaves 27% of London in Financial Trouble. 22% of Londoners feel pressured to buy more expensive gifts than they feel comfortable spending. The Research also uncovered…
Pricing software launches to offer 50% sales boost to UK retailers
Omnia Retail, a leading Dutch pricing and online marketing automation software provider, has launched in the UK with a dedicated London office. Omnia uses intelligent, self-learning algorithms to help retailers…
A marriage made in heaven – why brands and retailers can work things out
Steve Martin, Managing Director, Data, International at LiveRamp Brands vs retailers – a battle that has rumbled on throughout the ages. They’ve competed for our attention, money and loyalty from…