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Jordan Why Not? Zer0.3 SE

The Jordan Why Not? Zer0.3 SE reduces layers of Russell Westbrook’s third performance model to help enable his dynamic, slashing style of play. Specifically, the midfoot strap is removed, the…

Women’s Exclusive Nike Air Zoom Double Stacked Translates Race Day to Every Day

The Nike Air Zoom Double Stacked celebrates an iconic Nike technology, Zoom Air, through a bold, feminine design language. Built on an elongated, women’s-specific last and drawing cues from early…

Nike ISPA 2020 Preview

Since launching in November of 2018, Nike ISPA has steadfastly worked under its organizing philosophy: Improvise. Scavenge. Protect. Adapt. The actions form a set of design principles manifested as a…

Nike Flight Ball: A Revolution in Football Aerodynamics

Every football has some unpredictable movement in flight, and due to a variety of aerodynamic parameters. For instance, if a ball is completely smooth, it is gripped by the air,…

The New Swoosh Fly Collection Refines All-Day Hoops Apparel for Women

Each sport has its staple pieces of apparel. The hoodies, the sweats, the practice jerseys — and all the sport-specific evolutions of that apparel (the windbreaker in track and field,…