The Science and People Behind Nike NEXT%
Barometers of progress abound in running. Thresholds like the 10-second 100-meter dash, four-minute mile and two-hour marathon captivate athletes and fans alike. Once one barrier falls, a new benchmark is…
Jordan Why Not? Zer0.3 SE
The Jordan Why Not? Zer0.3 SE reduces layers of Russell Westbrook’s third performance model to help enable his dynamic, slashing style of play. Specifically, the midfoot strap is removed, the…
Women’s Exclusive Nike Air Zoom Double Stacked Translates Race Day to Every Day
The Nike Air Zoom Double Stacked celebrates an iconic Nike technology, Zoom Air, through a bold, feminine design language. Built on an elongated, women’s-specific last and drawing cues from early…
Nike ISPA 2020 Preview
Since launching in November of 2018, Nike ISPA has steadfastly worked under its organizing philosophy: Improvise. Scavenge. Protect. Adapt. The actions form a set of design principles manifested as a…
Nike Flight Ball: A Revolution in Football Aerodynamics
Every football has some unpredictable movement in flight, and due to a variety of aerodynamic parameters. For instance, if a ball is completely smooth, it is gripped by the air,…