Leading surplus food app, Too Good To Go, and popular Danish bakery, Ole & Steen, have today announced their joint partnership in the fight against food waste.
The partnership means that all 14 Ole & Steen bakeries in the UK are now signed up to the Too Good To Go app so that surplus baked goods are eaten and enjoyed rather than wasted. The partnership is global so customers in Denmark and the United States can also get involved.
Leading the food waste movement, Too Good To Go lets people buy surplus food and drink from bakeries, restaurants, grocery stores, pubs, cafes and producers to stop it from going to waste.
Consumers can simply download the free Too Good To Go app and search for their nearby Ole & Steen with unsold food. They then purchase a ‘Magic Bag’ for £5, collect it at an allotted time and enjoy it. The Ole & Steen Magic Bags contain a variety of surplus baked goods – from Cinnamon Socials to loaves of fresh bread – worth at least £15 if sold at normal retail price.
Ole & Steen already have sustainability at the core of their business with much of their leftover bread and pastries reused where possible in other products, for example leftover bread can be safely used to make bread cream, a starter for new breads. All chicken at Ole & Steen is free range and their coffee is ethically sourced direct from two farms in Brazil and Colombia.
Katie Lister, UK Marketing Director at Ole & Steen said: “Since we opened the first Ole & Steen in the UK in December 2016, we have worked hard to minimise our food waste, but we know we can do better. After seeing the success of the partnership between Lagkagehuset (Ole & Steen, Denmark) and Too Good To Go, and watching our US team also help reduce their food waste, we knew partnering with fellow Danish Brand Too Good To Go would be the perfect solution to help us. By partnering with them, I believe we can, as a business, make an even greater difference as well as helping our customers to also do their bit.”
Paschalis Loucaides, UK Managing Director at Too Good To Go said: “I’m proud to welcome Ole & Steen to the Too Good To Go partner community. Ole & Steen’s passion for delicious, sustainable food perfectly aligns with our own ethos and it’s great to have them alongside us in our fight against food waste. Food waste accounts for 8% of global greenhouse gas emissions and by ensuring that every cinnamon social and every loaf of bread is eaten and enjoyed, we can protect the future of the planet together.”
For more information on Too Good To Go visit www.toogoodtogo.co.uk.