Black cats may finally shed their century-old reputation as the omen of bad luck. A new survey from The Delicious Dessert Company reveals that just 1% of Brits still associate black cats with bad luck, suggesting the once-maligned pets have firmly stepped out of the shadows.
With a history as an emblem of misfortune, black cats may now have the worst of their bad press behind them.
Yet, while the black cat stigma has faded, superstitions remain alive and well in the UK, with two in three people (67%) sharing that they retain various superstitions and beliefs.
The most common include:
· 28% ‘knock on wood’ to avoid bad luck
· 15% avoid walking under ladders.
· 8% avoid breaking mirrors.
· 6% avoid opening an umbrella inside.
· 5% avoid passing people on the stairs.
· 4% ensure they have enough treats for trick-or-treaters.
The research coincides with the launch of The Delicious Desserts Company’s Halloween range, including the Spooktacular Yum Yums and indulgent limited-edition éclairs. Rich, playful, and perfectly themed for the season, these bakes give shoppers an extra reason to treat themselves and their families this spooky season.
Claire Smith. Head of Insight at The Delicious Dessert Company commented: “Black cats were dealt a very harsh hand a long time ago, and people are clearly moving on from this superstition. Some habits, like breaking mirrors or walking under ladders, feel deeply ingrained, but black cats aren’t something you can choose to avoid — the more people are exposed to them, the more they see they’re not harbingers of doom. With Halloween approaching, it’s great to celebrate this shift alongside seasonal fun like our Spooktacular Yum Yums and indulgent éclairs, giving families a little extra magic and indulgence this spooky season.”