Nostalgia Marketing Needs To Be Embraced In Your Strategy Right Now
Nostalgia marketing is taking the world by storm, as millennials and Gen-Z are longing for the past, and brands are taking them on an exciting journey through time. The result?…
Hootsuite announces integration with TikTok, empowering customers to be fearless through video
Hootsuite to support customers through new integration via the launch of a full suite of educational resources 26 May 2022 – Today, Hootsuite, the global leader in social media management,…
Why is no one clicking on my Google Ads?
If a business is not achieving click-throughs on its Google Ads, the campaign shouldn’t be written off as ineffective. A few simple tweaks could have it going from thwarted to…
Is the office suit dead? Redefining workwear in the post-pandemic era
For decades, office dress codes were led by an accepted belief that said: smart equals success. The tailored suit and tie, the 1980s power suit and the fitted dress and…
Disclosing influencer marketing is a double-edged sword
Disclosing influencer marketing as advertising is a double-edged sword, according to a new study by researchers from several European universities. The study, conducted by doctoral candidate Zeynep Karagür of the…