What the heck is integrated marketing?
Gone are the days when good marketing involved only a recognisable logo, a catchy slogan and a TV, radio or print campaign. There’s no doubt the digital world has created…
Sara Tye judges and sponsors new podcasting awards
Sara Tye, the PR specialist and creator of the Master Your Own PR programme, is sponsoring the Moment of Entrepreneurship Inspiration Award at the inaugural International Women’s Podcasting Awards held…
Why some societies are more likely to buy eco-friendly products
Materialism is not necessarily bad, it can actually do good in societies that put the community first, according to new research by Vienna University of Economics and Business (WU). The…
How to harness TikTok for a brand
taken over the world with over 3.7 million active users in the UK alone and more than two billion downloads worldwide. In 2020, TikTok officially became the most downloaded app…
How to market your business – when you really, really HATE social media
Read any guide on the best way to market your business and you’re bound to find social media high up the list — and sometimes, the only thing on the…