Using emotion in advertising increase the sales of high-price and high-quality products
The use of emotion in TV adverts increases sales of high-quality and high-priced products, according to new research by emlyon business school. But, if you’re trying to increase the sales…
Uberall appoints SaaS veteran Tijs van Santen as Chief Customer Officer
Following a strong 2020, company continues to build all-star executive team for the next phase of growth Uberall, the leading provider of ‘Near Me’ Brand Experience (NMBX) marketing solutions, today…
Leadoo Marketing Technologies launches conversational lead generation platform to help UK SMEs – Research shows less than 45% of SMEs felt ready to serve their customers in an online business environment during lockdown but – London and the South East businesses were the most prepared at 53%
Leadoo Marketing Technologies (Leadoo MT), the “Never miss a lead again” conversational lead generation martech company, launches its new platform to help UK SMEs update their marketing strategy, fight back…
80% of senior decision makers more likely to believe stories if backed by facts
Recent research reveals that 80% of senior decision makers are more likely to a believe story if it has proper data and statistics in it. The research was commissioned by…
Why Identity Resolution – Why Does it Matter to Every Marketer?
Richard Foster, UK managing director, LiveRamp Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the epicentre of a successful…