Leadership & Management Expert urges Senior Managers to ‘move forward with confidence’
Typically, a senior manager’s role is to translate the company’s strategic business plan into a working brief, whilst also striving to improve business health through continued improvement plans. This is…
Using emotion in advertising increase the sales of high-price and high-quality products
The use of emotion in TV adverts increases sales of high-quality and high-priced products, according to new research by emlyon business school. But, if you’re trying to increase the sales…