Why Identity Resolution – Why Does it Matter to Every Marketer?
Richard Foster, UK managing director, LiveRamp Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the epicentre of a successful…
A marriage made in heaven – why brands and retailers can work things out
Steve Martin, Managing Director, Data, International at LiveRamp Brands vs retailers – a battle that has rumbled on throughout the ages. They’ve competed for our attention, money and loyalty from…
MERCEDES-BENZ VANS LAUNCHES TWO BLACK FRIDAY OFFERS INCLUDING THE LAUNCH OF X-CLASS STORM EDITION
Mercedes-Benz Vans is releasing a limited number of STORM Edition X 250d 4MATIC models as a Black Friday offer, featuring enhanced specification, branded graphics, and an exclusive off-road customer driving…
MERCEDES-BENZ VANS POP-UP STORE COMES TO BLUEWATER
Mercedes-Benz Vans UK Ltd is launching its second-ever Pop-Up Store, this time at Bluewater, Kent, building on the success of the Brand’s first Store earlier in the year. The Mercedes-Benz…
Almost half of drivers struggle to get their heads around in-car tech
Almost half of drivers struggle to get their heads around in-car tech, according to a study. Research revealed that despite motoring tech enabling us to find routes at the touch…