You’d be surprised at the vast number of places you can successfully advertise your products and services. This article is going to highlight 5 of these such places and hopefully help you on your advertising journey.
1. Pubs and bars
The first example of where you can advertise surprisingly effectively is pubs and bars. Pubs and bars are often underestimated when it comes to advertising. Research shows that 90% of adults notice adverts whilst in a pub, so however you’re looking to build your brand or awareness, bar advertising is certainly the way to go.
Home to dozens of receptive audience members, pubs and bars are slowly becoming more common places to advertise. From students enjoying a night out, to families grabbing a bite to eat in the evening, advertising in one of these areas reaches a range of different people which is ideal for increasing brand awareness.
2. Airports
Because those waiting for planes are generally bored and seeking distraction, airport advertising is an effective way to reach passengers who are open-minded and more susceptible to marketing messages than they would usually be. This provides an opportunity for brands to initiate a call to action and engage the customer while they have nothing else to distract them.
3. Trains and tubes
In the same way that those waiting for aeroplanes are prone to look for distraction from boredom, those waiting on trains and tubes are likely to browse adverts, too. Commuters, business people, students and families all frequent train and tube stations regularly which gives marketers a chance to reach a wide range of travellers.
Train station waiting rooms are usually central locations for advertising as passengers wait for their transportation to arrive. Network Rail figures show that 1.7 billion people travel by train every year in the UK, making train advertising an exceptionally effective and viable option for increasing publicity.
4. Supermarkets
There are a number of ways you can advertise within a supermarket, making it a must for ensuring your adverts get seen. The aisles, for example, provide opportunities for advertising that’s especially successful for suppliers.
Something that’s also effective is using trolleys for adverts. Because trollies are the most interactive part of a supermarket experience and almost every customer engages with one during their trip, at least one part of the trolly is likely to have a product ad on it. Some businesses have been known to offer advertisements on the child seat for them to browse, too.
5. Billboards
Perhaps a more well-known but equally as efficient method of advertising is using billboards, particularly in high traffic areas like shopping malls or busy roads. With more drivers on the road than ever before, billboard advertising allows you to reach more people and to reach them quicker than almost any other mass marketing media. As well as this, billboards have constant exposure. Unlike digital advertising, the advertiser has total control of their ad space, and their message can be displayed day and night with a guaranteed audience.
So, there you have 5 places where you could advertise surprisingly effectively. Make sure to research each method to determine which is better suited for your business.