At the centre of National Fragrance Week, which aims to position the UK as a global hub for fragrance creativity while inspiring consumers to rediscover the emotional power of scent, will be The Fragrance Foundation UK’s new Fragrance Hub. Located in Central London, the space will bring together brands, retailers, creators and innovators to explore the trends shaping the future of fragrance, from AI-driven discovery and digital influence to sustainability, ingredient innovation and evolving consumer behaviours. The Fragrance Foundation are hosting various events:
National Fragrance Week – The Alchemy of Expression (Jorum)
- Date: 18 March 2026, 11:00am
- Location: Icetank, London
- About: Jorum co-founder Chloe Mullen joins glass artist Juli Bolaños-Durman to explore the relationship between craft, culture and scent, and how raw materials are transformed into artistic expression.
- Tickets: https://www.eventbrite.co.uk/e/national-fragrance-week-the-alchemy-of-expression-hosted-by-jorum-tickets-1983964234432
Everything You Want to Know About Fragrance… Buyers Edition (Filthy Brands)
- Date: 18 March 2026, 12:30pm
- Location Icetank, London
- About: Founder Francesca Cherruault hosts a panel of fragrance buyers discussing industry trends, what catches their attention and how brands make it onto retail shelves.
- Tickets: https://www.eventbrite.co.uk/e/everything-you-want-to-know-about-fragrance-buyers-edition-tickets-1983966293591
National Fragrance Week – How Is Fragrance Linked to Emotion and Memory?
- Date: 18 March 2026, 2:00pm
- Location: Icetank, London
- About: Fragrance expert Thomas Dunckley leads a discussion exploring the powerful relationship between scent, emotion and memory, and how emerging technology is shaping fragrance discovery.
- Tickets: https://www.eventbrite.co.uk/e/national-fragrance-week-how-is-fragrance-linked-to-emotion-and-memory-tickets-1984373495543?aff=ebdsoporgprofile
The Future of Fragrance: From Perfume to Personal Transformation
- Date: 18 March 2026, 3:30pm
- Location: London
- About: A panel exploring how fragrance is evolving into multi-sensory experiences that combine scent with sound, wellness and immersive environments.
- Tickets: https://www.eventbrite.co.uk/e/the-future-of-fragrance-from-perfume-to-personal-transformation-tickets-1984466965113?aff=ebdsoporgprofile
National Fragrance Week will also spotlight emerging talent with the unveiling of the 2026 Next Gen cohort, an accelerator programme developed in partnership with Growth Studio to support the industry’s most promising new brands and talent. During a showcase and live pitch session, founders will present their concepts to an audience of retail, media and fragrance industry leaders, offering an early look at the scents, stories and ideas shaping the next era of fragrance.
If you need anything else to get this live, please let me know.