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Medallia, the global leader in customer and employee experience, today announced that it has been named a Leader for the fourth consecutive publication in the Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms report. Medallia was recognised in the report for its Completeness of Vision and Ability to Execute.
“It is an incredible honour to be named a Leader again in the Gartner Magic Quadrant™ for Voice of Customer for four consecutive publications and to be recognised for our Completeness of Vision and Ability to Execute, which we believe is due to our incredible ability to ingest both structured and unstructured data,” said Fabrice Martin, Chief Product Officer at Medallia.
“To truly understand the voice of the customer, organisations need a unified platform that brings together omnichannel insights across digital behaviour, voice and chat conversations, social media, employee and operational data, and surveys. With our single-architecture platform and industry-leading artificial intelligence, we are uniquely positioned to help leading brands advance from signals and surveys to conversational intelligence and automation.”
Medallia received the highest ranking for three Use Cases evaluated in the 2025 Critical Capabilities for Voice of the Customer Platforms report, including Voice of the Customer data sources extend to inferred feedback; Voice of the Customer data is disseminated and embedded; and Voice of the Customer insights impact business outcomes.
In the past year Medallia has also been recognised as a Leader in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024, a Leader in The Forrester Wave™: Text Mining and Analytics Platforms, Q2 2024 and a Strong Performer in The Forrester Wave™: Customer Analytics Technologies, Q2 2024.
To learn more about Medallia’s recognition in the 2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms report” Report, read the full report: https://go2.medallia.com/medallia-named-a-leader-2025-gartner-mq-voc.html